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Be Positive

Footwear from the creative minds of famed Italian atelier Slam Jam. Fusing traditional high-end silhouettes with clean, sport casual outsoles, Be Positive has found a special niche in the market for stylish yet extremely comfortable footwear. The idea of making Be Positive shoes was first conceived at the end of the ‘90’s, but the first collection was created only in 2007 to meet the need to create a low tech sneaker that could combine the elegant Italian tradition with innovative research and comfort.