Founded by Frank The Butcher Rivera in 2012, BAU / Business As Usual is the culmination of his work in the streetwear / sneaker industry and a lifetime passion for producing music. BAU collects and packages all of Rivera’s influences into a single venture. While a classic sportswear and street DNA is evident, the BAU movement is forward-looking. The brand philosophy, All is Fair, informs the tone of the brand’s message—nothing is promised and nothing is given - the world continues to spin regardless of the struggles at hand. Business As Usual reminds everyone to stay focused and not be deterred by naysayers.