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BAPE

A Bathing Ape, or BAPE, is a Japanese fashion brand originally founded by Nigo (Tomoaki Nagao) in 1993. With roots tracing back to the Ura-Harajuku scene of the early ‘90s, BAPE was one of the original streetwear icons to fundamentally shape streetwear’s culture of hype and scarcity. Whether it’s the iconic BAPE Shark Hoodies or the signature ‘Cloud Camo’ camo printed garments, the brand has made its mark through their unique and eccentric designs; with bold references to military elements and graphics influenced by a contemporary street style. As one of the first fashion brands to create products for everyday life, the legacy of BAPE encompasses a branded lifestyle that has paved the way for many of the brands we see today.