B Store was founded by José Neves in 2001, owned by SIX group (also owners of SWEAR and footwear licensors of Opening Ceremony and Ksubi). The retail concept was launched to support the footwear, carrying alongside a selection of emerging designers. Ben Demiri, SIX's CEO said in a statement "B Store is now a global brand, with 90% of its sales coming from outside the UK. The web has become our major source of growth, and together - wholesale and web – are by far the fastest growing areas for the brand. We felt we no longer needed physical retail presence in London and will be directing our resources to a stronger online presence, which we're planning to overhaul later this year". B store will continue to have an exciting selection of group's footwear brands and eclectic mix of collaborations, exclusives and inter-seasonal flash offers.