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Alienware has become synonymous with the highest level of gaming performance and the brand is taking that same forward-thinking approach into its debut merch collection. The limited-edition apparel expands the brand beyond computers and technology to deliver a selection of pieces that capture the ethos of Alienware, allowing fans to show off another level of futuristic taste. Titled First Contact, the collection depicts the journey of receiving a transmission of information from the depths of a neighboring galaxy. The message: We have a technology far superior to anything on earth called Alienware. The journey of retrieving this technology for the betterment of humankind plays out on a series of clothing that includes T-shirts, hoodies, and a hat.