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After graduated from fashion school, Korean designer Bajowoo began designing garments and artworks for underground rock brands. Bajowoo moved to Tokyo and launched his punk brand 99%IS- during his study in 2012. The brand has refined street style in a rock taste and actively collaborated with famous brands like Comme Des Garcons, George Cox, Mackintosh and Underground. It was worn by celebrities like Lady Gaga, Chris Brown, Justin Bieber, Miguel, Big Bang and more.