(FourTwoFour) created by Guillermo Andrade, was first an offshoot of Fairfax boutique, a store located in the central region of Los Angeles, California. With its distinctive red armband, 424
has become the go-to brand for Instagram influencers worldwide. The high-end streetwear label is famous with its denim jeans or jacket in crash as well as its red armband. While the armband “speaks of the foul abuse of authority and gross neglect of police brutality”, becomes the signature collection of the brand and worn by celebrities like Kylie Jenner, Jeff Green, TYGA, to name a few.