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PLEASURES is a Los Angeles based streetwear brand founded by Alex James in 2015. Known for its punk, grunge, and rock-n-roll aesthetics, as well as designs that court controversy, the label has been the latest craze in the underground scenes. Since launch, the brand has been collaborating with other world-famous fashion brands like ROKIT, adidas, JSP, Akila etc. With celebrities such as The Weekend, Kylie Jenner, G-Dragon and Wiz Khalifa photographed wearing pieces from the brand.