Hypebeans

Hypebeans, a communal destination serving quality coffee, announces its inaugural collaboration with Sanrio’s beloved character, Kuromi. In celebration of Kuromi’s 20th anniversary next year, the collaboration fuses trendy Y2K aesthetics with Hypebeans' signature style, creating a unique collection and café experience that embodies modern street culture. Every element, from merchandise to the café’s vibrant atmosphere, captures Kuromi's playful yet edgy spirit, resonating with the fans and the Hypebeans community alike.