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CROSS/PHONEZ was founded in December 2018 with the simple idea of "wearing the phone," an idea that took the world by storm. Unsurprisingly, the Czech fashion accessory brand ascended to global fame and its offices have since been relocated to Los Angeles, whilst continuing production within the Czech Republic. The brand is most known for its chain collection, and has found its way into celebrities like Jaden Smith, Bloody Osiris, Shane Gonzales (owner of Midnight Studios, who works with ASAP Rocky), Italian Dark Polo Gang, Alisa Ueno, and models like Justine Mae Biticon, Sofia Jamora, and Cheri Madeleine.