Aside from the now-global phenomenon that is K-pop, as well as K-dramas and K-beauty, South Korea has become one of the most exciting regions in fashion, thanks to its wave of young designers led by names like Hyein Seo, POST ARCHIVE FACTION and JiyongKim. Thug Club is another label that has caught the attention of streetwear fanatics over the past two years, thanks to its viral "SUCK MY DICK" boxers that eventually led to more drops.
First launched in 2018 by Min (also known as Thug Min), Thug Club has quickly built a cult following for its unapologetic and rebellious spirit, community-driven brand messaging, and subversive aesthetic combining biker- and hip-hop-inspired styles. With its rapid expansion including its first-ever flagship store in Seoul, Thug Club is undoubtedly a name to look out for.
Continue scrolling to learn more about Thug Club. You can shop the brand's FW23 collection now on HBX.
Timmy wears the Rock Hoodie in Gray and HBX-exclusive TC Leather Washing Denim Pants along with Gentle Monster's PASO-G4.
Thug Club is the brainchild of Min, also known as Thug Min.
Better known by his Instagram handle @thug_min, Yeong Min Cho is the co-founder and face of Thug Club. Prior to launching his label, the 24-year-old studied fashion design in Seoul while building his social media presence primarily through Facebook and YouTube. In 2021, Min brought Kwon Jiyool on board as Design Director to further expand the label.
(Left) The Rock Hoodie in Gray, HBX-exclusive TC Leather Washing Denim Pants, and white "SUCK MY DICK" boxers.
(Right) The Cave Goose Down Jacket in Red, Warrior Balaclava, and black "SUCK MY DICK" boxers. Alec High Combat Boots are by Ann Demeulemeester.
The brand quickly rose to fame after its "SUCK MY DICK" boxers went viral on social media.
You might not have heard about Thug Club, but you've likely seen the brand's boxers, which went viral upon dropping in 2021. With the text "SUCK MY DICK" printed on the elastic band, the design became a cult favorite as a unisex style, later catching the attention of stars like DaBaby, SZA and 24kGoldn.
These boxers marked a new beginning for Thug Club as a fashion label, as Min began releasing more garments under the brand following the success of the undergarment. The brand is now in its sixth year, after celebrating its fifth anniversary in March 2023.
Timmy wears the Warrior Knits Zip-up and Warrior Knits Pants with Gentle Monster's BREE 01.
A$AP Rocky, SZA, DaBaby and CL are just a few of the many celebrity fans of Thug Club.
Thug Club has been recognized outside of its home in South Korea following the success of its "SUCK MY DICK" boxers. The brand has been worn by names like MadeinTYO, DaBaby, A$AP Rocky, SZA and Central Cee, in addition to Korean stars such as CL.
Thug Club's first-ever flagship located in Seoul. Select items shown in images, such as the caps, are available on HBX. (Photo: Seunghoon Jeong/Hypebeast Korea)
Thug Club opened its first-ever flagship in Seoul in July 2023.
Building on its buzzy releases, Thug Club opened its first-ever flagship store in South Korea. Located in Gyeongnidan-gil, Itaewon, the store — also dubbed "TC CASTLE" — is adorned with the brand's signature TC logo on the exterior and interior. Reflecting the label's love for music, the space is filled with speakers while housing everything from seasonless basics to special drops. In addition to the store, Min is also working on a special project, designing a new park in front of the store alongside 30 members of the community.
The young brand has multiple collaborations under its belt, including MCM and Gentle Monster.
As with any buzzy fashion brand, Thug Club has participated in collaborations with renowned labels over the past few years. For the spring season of 2023, the streetwear brand partnered with MCM on a range of logo-branded denim pieces. It has also worked with Gentle Monster, designing bold, TC-branded sunglasses for the Korean eyewear label's "BOLD" collection.
(Left) Timmy wears the Gladiator Hoodie in Gray, Rock T-Shirt in Black, Double Knee Denim Shorts in Black, and TC Life Cap.
(Center) The Cave Goose Down Jacket in Red is paired with the Warrior Balaclava and "SUCK MY DICK" boxers in Black.
(Right) The Rock T-shirt in White with the TC Rise Cap and Warrior Denim Laser Pants in Blue.
In celebration of Thug Club's latest drop, HBX's Hong Kong and New York retail stores are hosting special installations highlighting the label. Visit the two locations at the addresses below.
HBX Hong Kong
Shop B29-30, B1/F, Landmark Men
Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong
HBX New York
41 Division Street
New York, NY
