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A luxury streetwear brand inspired by details of everyday life, THUG CLUB conveys the attitude and freedom associated with hip-hop. Established by designers Min and Kwon, THUG CLUB represents the designers’ challenge to the established scene. The designer duo seeks to bring together a community of people that wishes to express themselves freely, to have the liberty of wearing whatever they want in an unapologetic manner. The label has since been making waves in the world of fashion with its subversive outlook. Sported by established local and international artists including Zico, Rain, CL, A$AP Rocky and DaBaby, the brand is becoming a name synonymous with the nation's thriving contemporary culture.