Spanning two levels in the heart of Chinatown, the first-ever HBX flagship in the United States brings together community and culture through Hypebeast’s sharp curation of a diversity of fashion designers, brands, and experiences. A unique multi-functional space on the ground floor showcases a rotation of brand activations and exhibitions. It is also home to the first Hypebeans in the States, a communal destination meant to inspire creativity and connection over a cup of the highest-quality coffee. Extending to the second floor is a showcase of thoughtfully curated edits of brands, including Acronym, KidSuper, Entire Studios, And Wander, Nanamica, Brain Dead, Nike, Stone Island, Needles, Maison Margiela, Dime, New Balance, Mastermind, Mugler, ERL, Thom Browne, Dries Van Noten, Jil Sander, Lemaire, Acne Studios, and Salomon, as well as multiple installation spaces.

Designed in collaboration with FOOD NEW YORK, the space is meant to be fluid, evolving with the dynamic perspectives of HBX. The ground floor can seamlessly transform from a neighborhood “courtyard” to special event space to exhibition or brand pop-up. The custom columns, fixtures, floor, and ceiling grids were designed with significant retention of existing building materials for maximum flexibility and minimum waste.