Last week, 다다DADA多多 and Michelin Bib Gourmand recognized restaurant OkDongsik came together for the “MALBOK” pop-up event at the latter’s store in Seogyo-dong, Seoul, introducing the “DADA DAK GOMTANG” – an expert take on the traditional Korean chicken soup.
Before opening to the public on August 15, ten Korean artists, Youtubers, models, and brand directors across different fields took part in a tasting session to sample the special menu. The duo's recipe interpreted Korea's soul food in a harmonious assembly of rich chicken broth, moist shredded chicken meat, and flavorful accompaniments rounded out by an elegant sprinkle of garnishes.
Came the day of the pop-up, the DADA DAK GOMTANG, limited to 200 servings, was sold out on-site in four hours, proving it the perfect refreshment for the sultry summer. In light of the event, a capsule collection of soft goods put together by 다다DADA多多 and OkDongsik was also released. The range was available in ivory and navy colorways across graphic T-shirts and caps adorned with an illustration of the DADA DAK GOMTANG ingredients, the restaurant’s logo, as well as the signature “多多” motif.
Priced at ₩45,000 and ₩42,000 KRW (approximately $42 and $38 USD), the 다다DADA多多 x OkDongsik capsule collection sold at the pop-up will be released exclusively on HBX on Wednesday, August 24 at 10:00 a.m. EST.
In addition, HBX will be holding an Instagram giveaway from August 24 to September 2 to commemorate the release. To participate, follow the @hbxkr account, click “Like” on the 다다DADA多多 and OkDongsik pop-up recap feed post, and tag 3 friends in the comment section. More details can be found on Instagram.