Open YY

Introducing contemporary feminine silhouettes with a rebellious undertone, South Korean fashion label Open YY, formally known as TheOpen Product, emphasizes individuality and self-expression. Since its establishment in 2020 by sisters Jiyoung and Boyoung Kim, the brand has been showcasing its streetwear sensibilities through soft knits, asymmetry, and fluid cut-outs. Open YY is rising to prominence internationally, with Kendall Jenner, Hailey Bieber, and Peggy Gou as one of its most notable supporters.