“One, design. Two, utility. Three, technology” is the philosophy behind Tokyo-based brand White Mountaineering. Driven by designer Yosuke Aizawa’s imagination and ability to fuse these elements together, the Japanese label has adopted the attitude of not submitting to sales or market needs.
This season, White Mountaineering collaborates with German sportswear giant adidas Originals to produce outerwear staples that are both fashionable and functional. This long coat is crafted from lightweight waterproof fabric, featuring White Mountaineering and Three Stripes branding on the back and the chest.
White (urban) Mountaineering (outdoors). Design, Function, Technology. Combining these elements and remaining true to ourselves. Shop White Mountaineering
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