In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, skate culture adopted Vans as their preferred brand and today Vans still represents Southern California lifestyle. With more than 40 years of history, Vans has risen to become a worldwide dominant force in the action sports industry, and the genuine brand of choice for the contemporary lifestyle consumer.
Vans was established in 1966 by bothers Paul Van Doren and Jim Van Doren along with partners Gordon Lee and Serge Delia. Starting as as a custom-made sneakers shop for “everyone in the family," Vans gained exponential popularity in the 1990s within American skating communities. From the down-to-earth, everyday sneaker shop that has embraced the “made that day and sold that day” ethos, Vans has now transformed into a globally recognized street culture brand. A fact exemplified by their variety of instantly recognisable and iconic models such as the Old Skool, the Authentic, and the Sk8-Hi. Over more than 50 years, Vans has stayed true to its roots of simplicity and authenticity, adding a touch of vintage innocence to our ever-changing world. Shop Vans
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