Raf Simons

Belgian designer Raf Simons established his namesake label in 1995. Fuelled by his love for rebellious youth cultures, music and traditional menswear, he emerges in fashion halfway through the nineties, presenting a radically different image of masculinity. The designer gained a cult following with his oversized designs, fresh interpretations of classic silhouettes, pop art graphics and playful text detailing. Fusing the energy of subcultures, the look presented by Raf Simons is both inspired by and designed for confident outsiders.