Raf Simons

The most important message Raf Simons wants to communicate is: pride in individuality. Fuelled by his love for both rebellious youth cultures and traditional menswear, he emerges in fashion halfway through the nineties, presenting a radically different image of masculinity. Fusing the energy and singularity of teenage subcultures with the sharpness and precision of classical sartorial craft, the look presented by Raf Simons is both inspired by and designed for confident outsiders.