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Puma
Founded in 1948 by Rudolf Dassler, PUMA has gained notoriety for dressing Olympians and top athletes worldwide. From their humble roots as the footwear company Gebrüder Dassler Schuhfabrik, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes. In recent years, the brand has focused on refining their iconic styles, collaborating with fashion labels from Jil Sander to BAPE.
For AW16, the PUMA x UEG collaboration invokes references to astronauts and echoes the metaphor of cosmic exploration – to rise above the ground. Mixing clean silhouettes with a bold graphic language of emergency buttons and prints both the apparel and footwear designs reflect the desire to be free of gravity’s restraints.
Founded in 1948 by Rudolf Dassler, Puma is one of the world's leading sports brand. Having gained notoriety for dressing Olympians and top athletes worldwide, Puma draw strength and credibility from the label's heritage in sports, designing products driven by speed and performance. From their humble roots, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes. For more than 70 years, Puma has relentlessly pushed sport and culture forward by creating exceptional products for the world’s fastest athletes. In recent years, the brand has focused on refining their iconic styles, collaborating with fashion labels from Jil Sander to BAPE. Shop Puma
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