Projekt Produkt is a Korean eyewear brand founded by optometrists and designers. At its core, Projekt Produkt concerns itself with 'sophisticated exclusivity' and 'altruistic simplicity.' At Projekt Produkt, the product is all that matters, and everything else is in the periphery. The brand aims to produce eyewear that can blend into the peaceful and poetic nature of everyday life without complications. Using only the most qualified materials, Projekt Produkt launches a new collection every year that celebrates the brand's essence - Modern, Minimal, Classy and Wearable.