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Hoka One One, pronounced ‘Hoka O-nay O-nay’, was named after the Maori phrase, meaning “to fly”. Founded by former Salomon employees Jean-Luc Diard and Nicolas Mermoud, Hoka One One is embraced by ultramarathon runners due to its enhanced cushion and lightweight design. With thicker, softer midsoles compared to traditional trainers, Hoka One One’s soles are also wider to prevent instability while enhancing speed and endurance. With best-sellers such as the Bondi 7 and Clifton 7, the brand has gained popularity for their reinvention of the running shoe that makes a speedy yet comfy difference.