Scrunchie Bag

Originally founded in 2000 but revamped by couple duo Ditte and Nicolaj Reffstrup in 2009, Ganni is a Copenhagen-based label specializing in contemporary womenswear. Loved and raved for its cheerful designs and vibrant colors, Ganni girls radiate brightly in these effortless signature pieces. Since 2020, Ganni embarked on an exciting journey towards sustainability. The brand has made a conscious effort to motivate and document more responsible production decisions through its annual Responsibility Report. Combining a vibrant style with a progressive vision, Ganni is now represented in more than 400 retail stores around the globe.