Founded in 1948 by Rudolf Dassler, PUMA has gained notoriety for dressing Olympians and top athletes worldwide. From their humble roots as the footwear company Gebrüder Dassler Schuhfabrik, the iconic sneaker brand gained traction after runner Jesse Owens won four gold medals in the Berlin Olympics wearing their spikes. In recent years, the brand has focused on refining their iconic styles, collaborating with fashion labels from Jil Sander to BAPE.
This new collection by FENTY PUMA showcases their signature oversized silhouette in a long crew neck blended from soft cotton.
PUMA first started teaming up with Rihanna for the Fenty PUMA by Rihanna collection back in 2015. Rihanna brings her styling sensibilities and innovation to PUMA’s collections, embodying everything that the German sportswear brand stands for, and celebrating strength and individuality. Shop Fenty Puma By Rihanna
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