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Fear of God

The name Fear of God was inspired by designer Jerry Lorenzo’s Christian faith and Kanye West’s “Jesus Walks”. Since the label’s establishment in 2013, the two have collaborated frequently — with Lorenzo designing the iconic YEEZUS tour merchandise — leaving fans in anticipation of upcoming releases season after season.

The name Fear of God was inspired by designer Jerry Lorenzo’s Christian faith and Kanye West’s “Jesus Walks”. Since the label’s establishment in 2013, the two have collaborated frequently — with Lorenzo designing the iconic YEEZUS tour merchandise — leaving fans in anticipation of upcoming releases season after season.
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