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Based in Stockholm, Sweden, EYTYS was founded in 2013 by Jonathan Hirschfeld and former Acne Studios designer, Max Schiller. Originally a sneaker brand, EYTYS produced straightforward designs with simple silhouettes and bold proportions, adhering to the designers’ own idea of the perfect shoe. Following the success of their minimalist and unbranded sneakers, EYTYS has now expanded to produce complete men's and women's collections. The straightforward and clean aesthetic combined with a range of subdued colors produce the quintessential EYTYS look of forward luxury.