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Levi's
Levi Strauss & Co. is a privately owned American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1873 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Levi Strauss & Co. has been innovating since the birth of the first pair of jeans in 1873.
A cultural icon. Always original. The 501® is the first blue jean ever and has been a canvas for self-expression since they invented it in 1873. Wear it relaxed and borrowed-from-him or downsized and sexy, depending on your style. True to the original, this jean features the iconic straight fit and signature button fly, and is made to last.