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YMC
Helmed by Fraser Moss and Jimmy Collins, British streetwear label YMC lives by the words of industrial design master Raymond Loewy "You must create your own design style," which was truncated to form its brand name "You Must Create" or YMC. Eschewing trends in favor of functionality, YMC brings understated and wearable styles to the contemporary menswear scene.
Privileging quality and timelessness, this button-down top distinguishes itself with a re-invented chambray look. Constructed from cotton, it features a layered placket secured with simple, but statement stitching, buttoned front breast pockets, contrast buttons and stylish curved hem.