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Joyrich
Established in 2007, JOYRICH came to life in the heart of Los Angeles, piecing together a wardrobe full of bold graphics and iconic styles introduced throughout the decades. The brand's aesthetic can be described as mixing classic silhouettes with retro-futuristic flair, inspired by iconic themes of past generations. Blending the essence of several styles to create balanced pieces that are always fun to wear, JOYRICH has established itself as a brand that is casual but unique.
Playboy joins Joyrich in a collaboration featuring this iconic sequined Playboy logo on a soft hoodie.