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C.B.L.
As an appropriate denouement to his ‘How to Start a Brand in 30 Days’ project where he broke down the stages of brand building into Snapchat-appropriate segments, CLSC founder Josh Vides has released a first look at his newly launched streetwear label, C.B.L. Created as part of an attempt to return to the early spirit of streetwear culture, C.B.L. is intended to be “hard to get, centered around a community, and not about designing products for mass consumption.”