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Founded in 2021, this fashion brand from Japan has a concept of “Proposals for changes over time from a different perspective”. The idea is that after repeated wear, the item will undergo further changes and grow into a unique item, creating value that changes over time. Involving in the choice of fabrics, design, and the production process, ANCELLM values the importance of the material and craftsmanship on every piece. ANCELLM is now gaining ground in Japan, entering many well-known select shops and e-commerce platforms, and earned its place in the Japanese fashion brand industry.