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99%IS- was founded by Korean designer Bajowoo in 2012, while attending design school ESMOD in Tokyo. After graduated from fashion school, Korean designer Bajowoo began designing garments and artworks for underground rock brands. The brand has become known for refining street style in a punk rock tast, delivering an underground wardrobe with a futuristic vibe. The label has actively collaborated with famous brands like Comme Des Garcons, George Cox, Mackintosh and Underground, and was spotted by celebrities including Lady Gaga, Chris Brown, Justin Bieber, Miguel, Big Bang and more.
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