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YMC
Helmed by Fraser Moss and Jimmy Collins, British streetwear label YMC lives by the words of industrial design master Raymond Loewy "You must create your own design style," which was truncated to form its brand name "You Must Create" or YMC. Eschewing trends in favor of functionality, YMC brings understated and wearable styles to the contemporary menswear scene.
Formed in London in 1995 by Fraser Moss and Jimmy Collins in response to increasing demand for stylish, functional, modern clothing. YMC has quietly grown to become a highly significant design label. YMC are not led or influenced by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive. Shop YMC
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