Any self-respecting streetwear aficionado knows that a good keychain is a crucial part of daily life. For West Coast mainstay, Us Versus Them, simplicity and quality go a long way when it comes to everyday essentials that can often take a beating. The Cassidy Keychain in black is made up from a single black leather strip that is paired with a matching black carabiner and brushed metal hardware. Us Versus Them’s typographic treatment is emblazoned across the side panel of the carabiner while the brand’s Crosscut logo is etched into the single snap button for easy access from the belt loop.
Us Versus Them is initially a boutique and art gallery in Southern California for enthusiasts of skateboards, bicycling and art alike. Inspired by the founders' local environment, sociopolitical conditions and the Punk subculture, an apparel line under the same name was subsequently created. Since UVT's establishment back in 2005, Us Versus Them have been constantly evolving and expanding with unique design elements and workwear inspired garments. Instead of being pigeonholed into a specific genre, the label has become recognized for its broad appeal. Shop Us Versus Them
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