Embroidered on a cotton hat, the Channel Zero Snapback hat has an adjustable strap for fit, and the suggestive design grasps attention like no other. With a Black background, the white texts stand out, making it a great essential for daily styling.
The brainchild of Ruslan Karablin, SSUR is a street wear label that encompasses his artistic vision and subversive ingenuity. The brand name, which is RUSS spelled backward, gives hints of the artist's Russian heritage. Inspired by imperial art, Keith Haring and Stussy, Karablin strives to offer deeper concepts and meanings to his clothes instead of merely creating a skin-deep commercial street wear brand. Shop SSUR
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