POLIQUANT

Originated in Tokyo, the aesthetic of this Japanese clothing brand is best explained by its own motto:” POLITE - polish and sophisticated, PIQUANT- coquettish and tempting.” Fascinated by Tokyo’s street culture at a young age, Junichi Sugita created the brand in early 2016, after studying abroad in Milan at ISTITUTO MARANGONI and ISTITUTO SECOLI, and working at a collection brand for over a decade. Junichi Sugita draws inspiration from the cultural roots of Japan, where sense of persistence and rebellion meets, to visualize his interpretation of modern fashion. From 90s style color-blocking, packable jackets, delicate zip fastening details to oversized tech-heavy garments with utilitarian details, POLIQUANT re-imagines technical and functional streetwear, combining exquisite Japanese craftsmanship and European style tailoring and fit with a modern twist. (edited)