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PHENOMENON
Phenomenon, established in 2004 by Takeshi Osumi, reinterprets distinctly traditional Japanese silhouettes with influences from music and club culture. Not known for its conservatism, Phenomenon's collections are filled with a variety of vivid prints and colors, making the brand a regular in the wardrobes of Tokyo's avant-garde.
Phenomenon's Spring/Summer 2016 collection is founder Takeshi Osumi's last, and the designer has brought his A game this season, creating vibrant and eclectic pieces for the streetwear brand. These shorts, with their loose silhouette and bleached out wash, make a great addition to any streetwear ensemble.
PHENOMENON started in 2004. Debuted in Tokyo Fashion Week since 2010 Fall/Winter. From Fall/Winter 2010 designer of collaboration line MCM by PHENOMENON. PHENOMENON is inspired by variety of music like DJ leaps over different genre of music, the designer mixes textiles and materials and transforms them into Phenomenon. Shop PHENOMENON
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