Lego is a world-known brand based in Denmark manufacturing plastic construction toys. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. Lego used to collaborate with different labels in different fields and they have retail stores all-over the world.