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Launched in 2017 by Héloïse Chiron and Louis Marie De Bridiers in Paris, IN GOLD WE TRUST PARIS is a contemporary label with an unpredictable, transgressive aesthetic. Inspired by the American motto "IN GOD WE TRUST", the label challenges our choices by questioning the foundation of our values and the meaning of words. With jewels as a medium of reflection, the brand advocates a philosophical, impertinent and societal approach where each collection is a manifesto that tends to upset conventions. IN GOLD WE TRUST PARIS jewels are all constructed with sterling silver, steel and solid brass coated with 18 carat gold or palladium in Paris.