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Heron Preston
Multi-faceted and genre-bending, Heron Preston has become a cultural icon in youth culture, known for his bold aesthetics. Preston now functions as an artist, creative and content creator, designer and DJ. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them. His signature style has earned him collaborations with the likes of Virgil Abloh. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.
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Heron Preston is an artist, creative director, designer and D.J renowned for taking conventional themes and reinterpreting them in his genre-bending designs. The luxury streetwear label attracts cult following with its iconic aesthetics, incorporating the signature orange hue with a blend of industrialist utilitarianism. Notable for his work as the creative director to Kanye West on ventures like the Life of Pablo and Yeezy label, Preston has also collaborated with prominent influencers and brands such as Off-White™ c/o Virgil Abloh, Justin Timberlake, Nike and most recently, NASA. Explore graphic-heavy tees, hoodies, outerwear, belts and signature fanny packs here on HBX. Shop Heron Preston
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