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Heron Preston is an artist, creative director, designer and D.J renowned for taking conventional themes and reinterpreting them in his genre-bending designs. The luxury streetwear label attracts cult following with its iconic aesthetics, incorporating the signature orange hue with a blend of industrialist utilitarianism. Notable for his work as the creative director to Kanye West on ventures like the Life of Pablo and Yeezy label, Preston has also collaborated with prominent influencers and brands such as Off-White™ c/o Virgil Abloh, Justin Timberlake, Nike and most recently, NASA. Explore graphic-heavy tees, hoodies, outerwear, belts and signature fanny packs here on HBX. Shop Heron Preston