Italian luxury streetwear brand Gr10K is founded by Anna Grassi in 2017. Her family’s historical company, Alfredo Grassi SPA has been a technical textile manufacturer, since 1925. The establishment of the Gr10K sustainable start-up is to produce functional and protective garments for the fashion world using unsold deadstock fabrics. The label continues to explore the world of technical fabrics and the possibilities of utilitarian workwear by producing Italian-made, high quality tech clothing using upcycled fabrications.