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GmbH is a German apparel brand founded in 2016 by Benjamin Huseby and Serhat Isik. The company name is the German acronym for "Company with limited liability," Huseby and Isik opted for a more neutral name that would be more inclusive for the community. The brand is inspired by the multicultural origins of Huseby and Isik, in combination with the famous and hectic nightlife of Berlin. At its core, the duo hopes to raise awareness of world events through fashion. GmbH is well known for its sustainable practices by using technical fabrics and deadstock textiles in its garments. The brand boasts a wide variety of garments, including streetwear, trousers, accessories, and footwear.