F/CE. is founded by Satoshi Yamane and Asami Yamane in 2010. Aiming at providing functional design with vivid cultural elements taken from all over the world, "the theme of the collection is one “nation” selected from around the world." is the brand's mission. As an outdoor lifestyle label, F/CE. loves to combine different elements from art, history, music and culture and transform them into their own design. Brand's well-known bags which are windproof and waterproof with minimalist design can be found online on HBX.