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BLUE BLUE JAPAN
In 1996, BLUE BLUE JAPAN was launched as the in-house line of American casual shop OKURA in the Kobe prefecture of Western Japan. Founded on the brand’s love for the indigo color and denim craftsmanship, the Blue Blue collection is a range of beautifully made and dyed clothing in natural fibers, unique fabrics and artisan wash processes, paying homage to Japanese traditional craftsmanship, technique and the beautiful four seasons of Japan.
Blue Blue Japan is a Japanese apparel and lifestyle brand that uses natural indigo to construct distinctive yet comfortable, premium clothing pieces. Combining traditional Japanese dyeing techniques with urban influences, Blue Blue Japan creates garments that gain character through time. Highly original with a unique brand personality, Blue Blue Japan has instantly earned a global cult following. Shop BLUE BLUE JAPAN
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