Since the brand’s launch in 2005, the apparel and accessories released by Billionaire Boys Club have had an undeniable impact on streetwear fashion. Founded by legendary music producer (and N.E.R.D. frontman) Pharrell Williams and Japanese fashion icon NIGO of A Bathing Ape, Billionaire Boys Club specializes in high-end fashion produced in limited quantities.
Billionaire Boys Club was founded by Pharrell Williams and Nigo in 2003. Blending streetwear and luxury in clothing and accessories, the brand has carved a new path of street fashion through its iconic visual style. Although the brand name playfully teases the exuberance of fashion, the brand's ethos is fueled by Pharrell's motto, "Wealth is of the heart and mind, not the pocket.” With this mantra, Billionaire Boys Club continues to make an impact on lifestyle by promoting the originality of the self. Shop Billionaire Boys Club
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