BBC Tie Dye T-shirt

Billionaire Boys Club was founded by Pharrell Williams and Nigo in 2003. Blending streetwear and luxury in clothing and accessories, the brand has carved a new path of street fashion through its iconic visual style. Although the brand name playfully teases the exuberance of fashion, the brand's ethos is fueled by Pharrell's motto, "Wealth is of the heart and mind, not the pocket.” With this mantra, Billionaire Boys Club continues to make an impact on lifestyle by promoting the originality of the self. Shop Billionaire Boys Club