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Aries
Aries, a London-based streetwear brand, has always predominantly been a womenswear brand, the label’s graphic T-shirts and hoodies have had a unisex appeal since the brand was founded by Sofia Prantera and Fergus Purcell in 2013. Following on from this, Aries has also unveiled its first menswear collection, with tees and sweats sitting alongside shirts and denim pieces.
Aries is a London-based streetwear brand founded by Sofia Prantera in 2010. After working with cult labels Slam City Skates and Silas, Pantera started Aries as a unisex brand. The non-gendered identity was ahead of its times, so Aries had to focus on womenswear to explore unisex garments. Soon the brand took off with its graphics and rebellious spirit, frequently crossing and blurring the line between luxury and street. By relentlessly challenging the status quo, Aries established its own name as one of the loudest brands in luxury streetwear. Shop Aries
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