Founded in 1999, ALIFE is a New York City-based, multi-tasking, multi-faceted lifestyle driven company. ALIFE is well known for its curatorial work, creative direction and production of editorial content for books and magazines, art shows, retail concepts, top-tier branded collaborations, and live music events. In addition to ALIFE flagship retail, Alife operates the ALIFE RIVINGTON CLUB, or A.R.C., widely recognized by consumers, press and industry as the worlds premiere sneaker boutique. >Artists curated by ALIFE include Ryan McGinness, Steve Powers, Todd James, RoStarr, Shepard Fairey, Craig Costello a.k.a. KRINK, Eric Haze, Kai Regan and Clayton Patterson. Recording artists that have performed at ALIFE SESSIONS include John Mayer, Drake, Cypress Hill, Ninjasonik, Just Blaze, Bun B, Q-TIP, Talib Kweli, Moby, The Clipse, Aus Raux, Three Six Mafia and Nas. ALIFE is art.