88rising

Founded in 2015, 88rising has long been a champion of Asian and Asian American talent, stories and culture. The company has gone from a leading record label to a transformative media company and is now the most recognized pan-Asian music company in the world and a leader in music, media and events celebrating Asian culture. 88rising was the first company to launch an Asian-centric music festival in the United States (Head in the Clouds Music & Arts Festival), the first to have an Asian R&B artist top the Billboard charts (Joji) and the first to launch an all-Asian, multi-genre music radio channel with SiriusXM in December 2020. The brand recently announced a first look deal with Sony Pictures TV in January which allows 88rising to continue their mission of creating stories that center around Asians and Asian Americans through the development of scripted series across all platforms for Sony Pictures TV.