The name “40 oz NYC” refers to a series of events that take place over the summer at Riverside Park in Washington Heights. Growing into a brand associated with establishing meaningful connections in a laid back atmosphere, the label has made a name for itself with a line of headwear seen on notable personalities like Kendrick Lamar and DJ Khaled. The RICH Snapback Cap makes use of the font made famous by the legendary fashion house, featuring an embroidered RICH graphic, plastic snapback closure and embroidered 40 oz NYC logo to the rear. Available now in black.
“40 oz NYC” are a series of events that take place over the summer at Riverside Park in Washington Heights. These events are highly anticipated over the winter months because of their ability to reorient, make memorable, and transform the NYC influencer’s summer. The preliminary goals for each event early on in the process were ambitious, but with persistence and an already captivated audience, the 40 oz established a following. Each event reached over 2,000+ attendees and received over 7,000 Facebook RSVP’s. Through word of mouth, positive reviews, and popular online viewership of media from each event, the 40 oz became solidified as a brand associated with establishing meaningful connections in a laid back atmosphere. Shop 40oz NYC
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